Toby McMahon

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Words matter.

Whether you’re selling a product, shaping a brand, or sharing a story. I’m Toby — a copywriter, marketing consultant and lifelong history enthusiast with a love of great stories, old and new.

With years of experience in copywriting and marketing, I help businesses and individuals communicate more clearly and connect more deeply. From crafting original copy to humanising AI-generated content, I make sure your message sounds like you — not a machine.

I also offer marketing consultancy, helping small businesses and organisations get more from their marketing budgets through practical, results-driven advice.

And because life isn’t all about work, I also share my passion for British history and walking — from guided walks to talks that bring the past to life.

So whether you’re here for sharper words, smarter marketing, or a fresh perspective on history — you’re in the right place.

Copywriting

Your Words.
Clear. Authentic. Human.

Whether you’re writing from scratch or starting with AI, I’ll make sure your message sounds natural, authentic — and unmistakably you.

 

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MASTERING AI PROMPTS

Make the most of AI technology


AI can be a brilliant starting point, but the real power comes from knowing how to guide it. I’ll show you how to write effective prompts that bring out the best in AI — helping you create copy that’s clear, engaging, and sounds like you.
Let’s make AI work for you.

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MARKETING CONSULTANT

Big ideas don’t always need big budgets.

Good marketing doesn’t have to be complicated — or expensive. I help businesses and organisations make smarter use of their time, budget and message to get real results.

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History, Stories, and the Great Outdoors

Britain’s past is never far away — it’s under our feet, written into every path and place. Join me for guided walks and talks that bring history to life in the landscapes where it happened.

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GDPR and Privacy Policy

European Union GDPR (General Data Protection Regulations)

The EU GDPR is designed to help all of us have more control over our personal data, and how is it used.

Who does the information GDPR apply to?

Data subjects, being all visitors and users of any website who are members of the European Union, and therefore who submit personal data. [replace name]  is the data processor and data controller of this site. You can find out more about this law here.

Privacy Policy

Effective from 25th May, 2018

This Privacy Policy sets out how we use and protect information that you may provide when you use this website.  Your privacy is protected and important to us. If you provide identifiable personal information it will only be used to help us fulfil your project requirements.

[replace name]  is the company who collects any personal data submitted through [replace url] 

We may update this policy periodically, please check this page to ensure that you are in agreement with any changes.

What We Collect

Personal information, basically any data that can be used to identify or contact you is collected so we can service your requirements.  This could include your name, business name, address details, email, telephone numbers, or information pertaining to your exhibition stand requirements. You may also at times be asked to leave a message about your enquiry or project brief. Websites also collect your IP address through the use of Cookies (find out more about cookies below).

If you opted-in to our mailing list, you may receive occasional emails on important updates or service information. You have the right to opt-out or and have any personal details removed at any time, please email [replace email address]

What We Do With The Information We Collect

Information is saved until the enquiry is dealt with, and then archived with the project or on cloud based systems if you are an ongoing client. We also retain your contact details and information in the emails you have sent, but you can request to have your personal details deleted at any time.

We will not sell, distribute, or lease your personal information to third parties unless we have your express permission, or are required by law to do so. We may use your personal information to send you relevant information about services we offer, or information you need as part of the services we offer.

Data Security

In our continued commitment to ensuring that your information is secure and to prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.

  • Data is stored on a secure cloud-based server or on a secure, password protected computer with limited user access.
  • Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.
  • We have procedures including 2FA, passwords, restricted access and other security features in place to keep your data secure once we receive it.
  • [replace name]  will NEVER pass on your personal data to third parties without first getting your explicit consent.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes
  • If you have previously opted-in to a mailing list, or provided other information, you can find out what information we hold, and ask us to remove or not to use any of it, by writing to, or emailing [replace email address]
  • You may request details of personal information which we hold about you.
  • If you believe that any information we are holding on you is incorrect or incomplete, please write to, or email us as soon as possible at [replace email address]  We will promptly correct any information.

Google Analytics

User and Event Data Retention

User-level and event-level data associated with Google Analytics cookies is retained for 14 months and then automatically deleted.

IP Anonymization

I have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never retained, or written to disk.

Cookies

This site also uses Cookies, find out more or manage them here.